Here at Revenue River, we filter our tasks through the four quadrants of time management out of the Seven Habits of Highly Effective People. To change this mindset, proactive planning and prioritization is the best solution. These small, unimportant tasks add up and eventually end up distracting us from the actual urgent project at hand. A lot of the time, we feel more productive if we check a lot of small tasks off of our to-do list even if they aren’t meaningful. But, we’re also up against deadlines and simply can’t afford to keep putting a project off or, worse, not do it at all. We all have those tasks or projects that we absolutely hate doing. So, what’s a marketer to do? Here are 3 productivity strategies that you can adopt to stay focused and continue to drive results. Once you’re distracted, it can take 23 minutes and 15 seconds just to get back to where you left off. In fact, work interruptions cost an average of 6.2 hours every day, or 31 hours per week in lost time. Distractions don’t just come in the form of ping pong tables or office dogs, either every office has distractions whether it’s the phone ringing, incoming emails or text messages, chatty co-workers, or incessant and unnecessary meetings. I know this isn’t something unique to our digital marketing agency, and I know that other marketers (whether at an organization or an agency) are presented with this challenge, too. We need to learn the balance between work and play, and how to overcome distractions so we can get shit done and drive results. Having an awesome company culture also means you have to have extra discipline to stay focused and get your work done another major part of our company culture is “compass, not clock” and to work our asses off for our clients. We have jungle pong, alcohol, dogs, a potty putter, and Tom “Friday” Burgess, after all. If your office is as cool as mine, distractions also aren’t in short supply.
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